Yaya Zhou has been an interdisciplinary Creative Lead for the past decade. Currently, she is a senior Creative Consultant in an Experience Consultant Company, Charcoalblue. Previously, she was the Head of Design at the innovative mobility company HyperloopTT for eight years.

She drives experience-driven design for both physical build and digital products, in the fields of themed entertainment, architecture, mobility, product, exhibition, digital experiences, brand, and visual communications.

    • Leading a global team of designers and partners in the field of architecture, mobility and experience design

    • Scouting and building business relations with industry experts and partners worldwide

    • Setting up the design process and guideline

    • Managing projects with constant uncertainties in a fast-paced environment

    • Generating successful results despite limited time and budget

    • Presenting and communicating to executives

    • Managing product development from concept to prototype

    • Creating regional design proposals for governments and agencies

    • Producing themed exhibition experience

    • Designing and developing digital solutions to elevate product and brand experiences

    • Leading the creation and expansion of brand and guidelines

    • Creating visual assets for public, internal, and institutional communications

    • Building investor and government targeted materials

    • Designing and developing the company website

    • Leading the design and development of the company merchandise

Responsibilities


Projects Highlights

HyperloopTT was founded in 2013, and since then, it has adopted a unique crowd-powered collaboration model. High-profile professional individuals and companies are participating in exchange for stock options to bring the hyperloop to life from all aspects. For most of the projects, my role is to identify the missing puzzle, initiate the project, bring onboard resources, create the project team, and provide design direction to build a cohesive brand experience while working with different partners.

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  • University of California, Los Angeles
    Master of Architecture (2015)
    Graduated with Distinction

    Tongji University, Shanghai, China
    Bachelor of Architecture (2014)

  • Interdisciplinary design management, design thinking, strategic planning, product development, team management

    • Visual communication:
      Adobe Creative Suite, Microsoft Office, Keynote

    • Digital products:
      Sketch, Adobe XD

    • Industrial/architectural design:
      Rhinoceros 3D, AutoCAD

Awards