Yaya Zhou has been an interdisciplinary Creative Lead for the past decade. Currently, she is a senior Creative Consultant in an Experience Consultant Company, Charcoalblue. Previously, she was the Head of Design at the innovative mobility company HyperloopTT for eight years.
She drives experience-driven design for both physical build and digital products, in the fields of themed entertainment, architecture, mobility, product, exhibition, digital experiences, brand, and visual communications.
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Leading a global team of designers and partners in the field of architecture, mobility and experience design
Scouting and building business relations with industry experts and partners worldwide
Setting up the design process and guideline
Managing projects with constant uncertainties in a fast-paced environment
Generating successful results despite limited time and budget
Presenting and communicating to executives
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Managing product development from concept to prototype
Creating regional design proposals for governments and agencies
Producing themed exhibition experience
Designing and developing digital solutions to elevate product and brand experiences
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Leading the creation and expansion of brand and guidelines
Creating visual assets for public, internal, and institutional communications
Building investor and government targeted materials
Designing and developing the company website
Leading the design and development of the company merchandise
Responsibilities
Projects Highlights
HyperloopTT was founded in 2013, and since then, it has adopted a unique crowd-powered collaboration model. High-profile professional individuals and companies are participating in exchange for stock options to bring the hyperloop to life from all aspects. For most of the projects, my role is to identify the missing puzzle, initiate the project, bring onboard resources, create the project team, and provide design direction to build a cohesive brand experience while working with different partners.
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University of California, Los Angeles
Master of Architecture (2015)
Graduated with Distinction
Tongji University, Shanghai, China
Bachelor of Architecture (2014) -
Interdisciplinary design management, design thinking, strategic planning, product development, team management
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Visual communication:
Adobe Creative Suite, Microsoft Office, KeynoteDigital products:
Sketch, Adobe XDIndustrial/architectural design:
Rhinoceros 3D, AutoCAD
Awards