Yaya Zhou has been an interdisciplinary Creative Lead for the past 11 years. Currently, she is a senior Creative Consultant in an Experience Consultant Company, Charcoalblue, supporting Google. Previously, she was the Head of Design at the innovative mobility company HyperloopTT , building hyperloop and brand from the ground up.

She drives experience-driven design for both physical build and digital products, in the fields of themed entertainment, architecture, mobility, product, exhibition, digital experiences, brand environment, and visual communications.

  • Creative Direction · Creative Strategy · Program Management · Visual Communication · Team Management

    • Visual communication:
      Adobe Creative Suite, Microsoft Office, Keynote

    • Digital products:
      Sketch, Adobe XD

    • Industrial/architectural design:
      Rhinoceros 3D, AutoCAD

  • University of California, Los Angeles
    Master of Architecture (2015)
    Graduated with Distinction

    Tongji University, Shanghai, China
    Bachelor of Architecture (2014)

Section I

10 years making hyperloop from scratch

HyperloopTT was founded in 2013, and since then, it has adopted a unique crowd-powered collaboration model. High-profile professional individuals and companies are participating in exchange for stock options to bring the hyperloop to life from all aspects. For most of the projects, my role is to identify the missing puzzle, initiate the project, bring onboard resources, create the project team, and provide design direction to build a cohesive brand experience while working with different partners.

Click the categories below for more

Mobility Solutions

Mobility Solutions
Exhibition Design

Exhibition Design
Digital Experiences

Digital Experiences
Brand and Visual Communication

Brand and Visual Communication

Awards

  • Capsule initial design with PriestmanGoode | 2017 London Design Awards

  • Hyperloop Route Simulator tool | NY Design Awards, 2018

  • Hyperloop Sustainable Transportation Infrastructure with MAD architects | NY Design Awards, 2019

  • HyperPort Cargo Solutions with Mormedi | IF Awards (2022), NY Design Awards (2022), German Design Awards (2023)

Section II

Drive creative development in the Experiential Storytelling sector

Being the first Creative Consultant in Charcoalblue Experience, I’m driving the Creative Discovery / Bluesky scope, while acting as the Creative Lead supporting Google experiential-driven projects. Most projects are under strict NDA. Below are publicly available assets presenting the projects.